I often get questions like these from clients:
The product has been developed, the team is already in the starting blocks and your startup is ready to take over the world. But is the product you are trying to sell priced correctly? ‘Lean Pricing’ could provide a solution.
Pricing is hard, especially for startups. Put your price too high, and people don't buy from you, put it too low, and you leave money on the table.
Pricing is sensible topic. In this 1 hour video, taped during The Devoxx conference, I explain the basics of Lean Pricing, I discuss 11 different ways to establish your price, and as a bonus, I give my vision on freemium/premium.