The product has been developed, the team is already in the starting blocks and your startup is ready to take over the world. But is the product you are trying to sell priced correctly? ‘Lean Pricing’ could provide a solution.
Pricing is hard, especially for startups. Put your price too high, and people don't buy from you, put it too low, and you leave money on the table.
Pricing is sensible topic. In this 1 hour video, taped during The Devoxx conference, I explain the basics of Lean Pricing, I discuss 11 different ways to establish your price, and as a bonus, I give my vision on freemium/premium.
Software as a Service (SaaS) has been increasingly adopted by software vendors as their main software delivery model, as it provides the opportunity to offer their software applications to a larger market and to benefit from the economies of scale. If well-achieved by the SaaS provider, these benefits add value to the offering and reduce the operational costs of hosting and maintaining the SaaS application.