In Lean Startup, a lot of attention is put into discovering the right offer for the right customer segment for your SaaS product. Pricing is left a bit in the dark. Yes, you can test the willingness to pay for your SaaS offering via landing pages. You can offer free plans to attract users, give them an awesome experience and hope they convert to paying customers. Others tell you to get rid of your free plans sooner than later and go for time limited free trails. There is even anecdotal evidence that indicates that a lot of SaaS companies adjust their pricing dramatically over time. You’ll find excel sheets to calculate Monthly Recurring Revenue, Churn, Life Time Value, Customer Acquisition Cost and the likes.
Next sessions: 11 June and 25 June 2015